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Frequently Asked Questions

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FAQ: Are some keywords better than others? Donn H., Aurora, CO

A: First and foremost, any keywords that you utilize on your website need to reflect the products, services or information that your webpages reflect. In selecting the precise keywords it is likely that key phrases will be more effective. That is because, in general, they are more precise, directed toward a targeted customer profile as well as a less competitive term.

You need to use not just the terminilogy that YOU use or that your industry uses - rather, focus on the query terms that a searcher would enter onto a search engine in order to find you. Wordtracker and Overture are two nice tools that can provide variations and search frequencies for often-used keyphrases.

The keywords that you have should be specific enough to match your offerings with the query of your customer. If the keyphrase is too generic it will bring you untargeted visitors - resulting in a lower conversion rate. In addition, generic terms will encounter greater competition.

FAQ: How can I get a keyword into the top of the search engine listings? Bill C., Evanston, IL

A: There are dozens of steps involved in getting high rankings in the SERPs. But the major ones that you should concentrate on are these:

  • Research your keywords looking for often sought yet lower competition phrases.
  • Ensure that you have at least one webpage totally targeting that keyword.
  • Optimize the webpage content of the page for that keyword.
  • Have the appropriate HTML tags loaded on the page.
  • Highly correlate the keywords between what spiders and humans will see.
  • Arrange non-reciprocal backlinks to increase webpage popularity.
  • Establish reciprocal links with high quality related websites.
  • Monitor the keyword position on the major search engines and adjust as needed.

FAQ: What is the difference between a directory and a search engine? Steve S., Chesapeake, VA

A: A directory is a database of websites, usually grouped into detailed categories. They do not index what is on the pages, but stores the information provided to, or spidered by, the site upon submission and review.

A search engine, on the other hand, is a database of webpages. A robot is sent from the search engine to identify new or updated pages and return the findings to the search engine. The relevant information is extracted, indexed and stored in its database for satisfying future queries.

Some websites are a combination of both. Yahoo, for instance, has both a directory and a search engine.

Other websites called meta search engines utilize the searches from multiple search engine sites in returning results to queries made on their site. They usually maintain no independent database of their own.

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