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  • Classification

This assists some search engines in placing the site into an appropriate category.  It is similar to a Subject tag, and is more common on larger sites. Optimization of backlink campaigns may match it with the classifications on directories you are submitted to. The services you offer give an idea for what might be on this tag.

  • Country

One of the Geography meta tags, it indicates the country where the site exists or offers services.  It is alright to use many variations such as U.S., United States, U.S.A, etc. on the tag.

  • Date
A meta to show when the document was created.

  • Description

One of the more important meta tags. Remember what appeared when you've performed a query? That's the Description tag, right under the Title tag. This tag describes in short, clear words what the document is about.  Usually you detail the services you offer and whatever else explains what the visitor will see. Optimization of this tag is important.  However, certain search engines may not place much weight on it.

  • Distribution

A meta tag to tell the spiders whether the information is for glogal, local or internal use.  Use "global" unless you want a level of restriction on the site or your services.

  • DocType

A tag required by W3, it is to be the very first tag.  For the specific appropriate wording it is best to consult the W3 site.

  • Expires

A meta tag which tells the date and time that a document can and should be considered expired.  Use "never" if it does not expire.

  • Font

Changes the font for text within the tags.  It sets the font face, size and color.

  • HTML

Immediately follows the DocType tag.  All of the code will be placed between the two HTML tags.  This tells the browser that it is reading an HTML document.

  • Heading

This defines the headings in the body.  It should be a brief keyword-rich phrase of the topic it introduces.

Headings are defined from H1 (the largest) to H6 (the smallest). The size selected implies the importance of the heading. Most pages should have headings, and at least one H1.

  • Image

Creates an image at the location of the tag.  Adds text, alignment, size and margins.

  • Keywords

This is is one of the better known, but often misused of the meta tags. Black hat optimization by spamming words can get a site penalized by the search engines. The spiders will refer to it for the indexing of the site. Our optimization services ensure that only white hat optimization is done, so that you can achieve a high ranking.

  • Language
Another meta tag - this one for indicating the language.

  • Last Updated

An optional meta tag indicating the date when the page was last updated.  The internet loves fresh content and this tells everyone how fresh it is.

  • Rating

An increasingly popular meta tag - this is used for a self-assessment of the suggested audience - general, kid-safe, adult, etc.

  • Resource Type

A somewhat rarer meta tag, it shows what sort of resource the page is.  The only valid type is "document".  Obviously not a tag for optimization.

  • Revisit After

A meta tag which suggests to the robot when to return to the site to re-evaluate and update its indexing.  Usually a shorter term is better.

  • Robots

This meta tag gives the robot specific instructions on what to do on the page.  "NoFollow" prevents the crawler from following the links on the page and indexing any linked-to pages.  "Follow" gives the spider permission to crawl the page. Index or NoIndex tells the spider whether or not to index the page.

  • State

One of the Geography meta tags, it indicates the state or province where the site exists or offers services.  It is alright to use many variations such Michigan, MI, Mich, etc. on the tag.

  • Subject

Another seldom used meta tag, this defines the subject of the page.  Often a shorter version of the description, it's another opportunity to identify your services. It sometimes appears on the SERPs just below the Title.

  • Table

This generates a table, setting the size of cell borders, the space between cells or between the cell content and the borders.  It also sets the height and width of the table.

  • Title
The title is considered to be a primary tag for optimization. Google and other listings are believed to place much consideration of it as major optimization factor in the SERPs. It is important that it reflect the content of the page, and contain the most important words found on that page.  It is the first line that appears on the SERPs. According to W3 - every page must have a title element. Our meta tag optimization services place an emphasis on the optimization of this tag, before most other HTML tags.


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